Search Engine Optimisation
Create Studios has a team of experienced developers and strategists who are well-versed in the latest best practices for SEO and copywriting. Whether you need help with website optimisation, content creation, or online marketing strategies, we have the knowledge and skills to help you succeed. Contact us today to learn more about how we can support your business and drive results.
Search Engine Optimisation is optimising your digital content to achieve maximum visibility within search engines.
Of late, search engine optimisation (or SEO) has been spilling over its traditional bounds. No longer can you look at SEO in a nice and tidy vacuum where if you follow a set of rules, you'll land on top. SEO is now more than ever intrinsically linked to other forms of digital media, such as social media. Moreover, pure ranking numbers are hard to quantify nowadays as they can differ by location - and what results are we ranking, universal results, image results, local search results, etc... Long story short, it can be confusing - it's not just meta tags anymore!
Create Studios takes a very practical approach to SEO. We know that at the end of the day, Google (as in Australia anyway. That's arguably all that matters right now) is making sure its customers find what they are looking for. So, tricks and the latest SEO trends aside, we know that Google will tend to rank your site better if:
- You have good quality, relevant content then people find and consistently read
- You have a reasonable amount of content available and have other sites linking to that content
- Your site is easy for Google to read and understand
So, those principles guide the SEO services we offer:
Keyword and Content Research
Effective SEO begins with thoroughly understanding your company's niche and the current landscape. This is where keyword research comes into play. By conducting keyword research, we can gather insights that inform the development of a strategy for making ongoing changes to improve your online visibility. Without proper research, it's like trying to play a game without knowing the rules. At Create Studios, we prioritise the importance of research and use it to guide our SEO efforts, ensuring that you have the best chance of success.
Website SEO Audits
If you're unsure about the SEO-friendliness of your website, an SEO audit is a great place to start. At Create Studios, our SEO audit focuses on on-site factors such as code, site structure, and website copy to identify any issues or areas for improvement. After conducting the audit, we provide a detailed list of findings and recommendations for you to review. And unlike many other SEO consulting firms, we can implement those recommendations on your site if you choose. An SEO audit is essential in developing a successful SEO strategy, and we are here to help guide you through it.
If your website has numerous fundamental issues with SEO, it may not be necessary to conduct a full audit in the first instance. Instead, you may benefit from an SEO Blitz - a consolidated project that focuses on implementing often overlooked essential SEO elements. At Create Studios, we can help you get your site up to a respectable level of SEO and provide a solid foundation for future SEO strategies.
To achieve lasting improvements in organic search results, it's important to adopt a strategic, iterative approach over time. This may involve incremental improvements to your SEO efforts and analysing the results to see what works best. At Create Studios, we offer a Support Retainer service that allows you to outsource your SEO work completely. Our retainer is based on a set number of monthly hours and includes monthly reporting and strategy explanations. If you're interested in exploring retainer options, don't hesitate to contact us to learn more.
Having worked with Create Studios now on several joint ventures, we always know they can be counted on - even when unexpected issue arise or challenges are posed.
Our new site is fantastic and performing better than we had hoped. Thanks Create Studios!