Research & Strategy
Our process starts with a comprehensive Discovery Phase which results in solid project underpinnings.
Create Studios can gather data from a myriad of locations such as Google Analytics, Moz, Google Search Console and Heatmap Software such as Hotjar to name but a few. Understanding how users interact with an existing site can uncover a wealth of insightful information.
Current State/Audit Review
Create Studios can produce a comprehensive audit based on analysis of an existing site. In general, Create Studios can focus on any or all of the following aspects of a site - UI Visual Design, User Experience, SEO, Conversion Optimisation.
User Feedback (User Testing)
Create Studios has facilitated User Testing during many different projects. We have experience with various services that allow for everything from online data collection from a large pool of users to one-on-one interview processes.
Competitive & Industry Analysis
Create Studios will undertake an extensive review of your competitors and industry. We will look at identifying benchmark sites to measure against.
Personas take into account demographic data, user goals, needs, motivations and pain points. Create Studios works collaboratively with clients to identify key personas for analysis.
User Stories integrate the Persona with a likely real world sequence of events. This helps stakeholders begin to translate the theoretical into practical, easy to understand and relatable situations.
Developing any strategy starts with extensive research in order to really get a complete understanding of the industry and business itself. A deep analysis of the competitive landscape is imperative to the success of your project, both from a strategy and design perspective.
Our research, strategy and planning services provide a valuable positive return on investment by paving the way for a smooth project implementation. They bring stakeholders together with objective, fact-based analysis, underpin your initiative with tangible and measurable strategies and generally provide a blueprint for implementation.
Our research process can gather information from a myriad of locations including:
- Google Analytics and Search Console
- Heat Map Software
- Industry Data and Benchmark Information
- Performance Metric Software
- SEO Analysis Software
- Event Tracking & Conversion Data
Having worked with Create Studios now on several joint ventures, we always know they can be counted on - even when unexpected issue arise or challenges are posed.
Our new site is fantastic and performing better than we had hoped. Thanks Create Studios!