Mobile Websites
The main consideration when designing a mobile website is real-estate. You simply don't have as much room to convey your message.
However, it would be incorrect to say that you cannot convey your brand, provide functionality, or deliver a striking design on a mobile devise - because this can all be done.
Mobile Website or Mobile App?
One question we always get is should I build a mobile website or a mobile app? A mobile website is accessed via a browser on your phone - such as Safari or Google Chrome. However, a mobile app must be downloaded an explicitly installed on yur mobile device.
Many companies actually have both, so that is an option. However, as that is often not an optioin, Create Studios would generally recommend building a mobile website (this can very depending on the circumstances of course).
Mobile Websites have a number of advantages:
- No need to get them listed in an app store - something that can be complicated,
- Unlike apps, they are device-independent. Thus, you can build a well-constructed mobile website once using a standard code base and it will work on all mobile devices no matter what operating system they use.
- Updates are done on the web server (like a 'normal website') and available to all instantly. No need for version updates over time
- Typically anyway, development costs for a mobile website will be well below those for an app
- Mobile Websites can (and should) run off of your 'normal' website's architecture thus allowing you to manage both in one place and avoiding an independent 'appendage' piece of software.
Building a Mobile Website
Create Studios uses the same process for building a mobile website as it does for all other sites. Importantly, it still focuses on the goals of the site and how it will return revenue to your business.
Further, Create Studios normally will build the mobile site off the same architecture (for example, using our Kentico CMS offering) that your main website uses allowing you to share content and functionality.
To learn more about building a mobile website, contact Create Studios.