E-Commerce Websites
An e-commerce website is simply a website that allows for purchasing of products or services online.
E-commerce sites, like any other site, need to bring in revenue for the owner. Measuring that on an e-commerce site is very simple - it's simply how many sales are made. So, the name of the game in e-commerce is of course making more sales.
However, companies have also begun to notice that online sales alone are not the only measurement of success in e-commerce. In fact, studies have shown that e-commerce websites actually drive more sales in bricks-and-mortar shops as well. Customers now frequently research and review products online before purchasing in store. If you products are not online, or are not displayed online well - your customers will simply go elsewhere.
Create Studios has built many e-commerce websites and understands what factors are important to obtain a good conversion rate and loyal customers.
Specific Factors to Consider for E-commerce Sites
In general, an E-commerce Project with Create Studios follows the same process as other website design and build projects. However, there are some unique factors we analyse and review with you:
- Which payment gateway is right for you?
- How to integrate and use your payment gateway as well as PayPal?
- What are the various shipping mechanisms we can implement and which is right for you?
- How can we integrate reviews, social media and other conversion boosting factors into your design?
- We discuss the importance of good product images and assist you obtaining a photographer if required.
- We discuss promotions, coupons and the various ways to implement specials and how that can provide a tremendous boost to sales.
- Logistics like SSL, guest checkout, one-page checkout options, etc...
- Creating segmented customer groups such as wholesale customers or loyalty discounted customers
- Reporting and measuring success
- Etc...
In short, setting up an e-commerce site take a lot of planning and logisitics - and Create Studios can help you every step of the way. If you have an e-commerce project in mind, contact Create Studios and we can review it with you.