Social Media Marketing

Did you know that 25% of all the time spent online last year was spent on social media and blog sites?  In fact, Australian are tipped to visit social media sites more than search engine sites this year.

How is your company responding to this dramatic shift in customer behaviour? Did you just set up a Facebook Page in the 'generic' way or does it give your customers useful and interesting information and activities?  Or, are you even present where the conversations are happening?

Create Studios can help you get your company establish a social media strategy and implement custom solutions on Facebook, Twitter, Youtube, Linkedin and others.  Contact us and we can bring you through the process with a simple, easy to understand language and process.

Where to Start?  Facebook, Twitter, YouTube?

There are literally thousands of social media websites in existance so it can often be confusing for company's to know where to start and how to prioritise their resources.  More often than not, however, your company will only need to consider the "Big 4" - Facebook, Twitter, LinkedIn and YouTube.

Determining which site or sites that you want to create a precense for your company on depends on a host of factors, not the least of which is how much time and commitment you can make to maintain that precense.  For larger corporations it may often make sense to have a everything - a Facebook Page, a Twitter Account, a LinkedIn Company Profile and a YouTube Channel.  However, for smaller businesses it often makes sense to commit to only 1 or 2 and get those right before spreading things too thin.

Create Studios can guide you through the process and help you develop a strategy that is going to make sense for your company.  Further, just as it does with all the websites it builds, Create Studios will look at what you goals you would like to achieve in the social media space - it's not just about setting up accounts and creating great looking social media profiles, it's about figuring out how social media can be leveraged to bring back revenue to your business.  Contact us today and we'll help you get it all sorted!

What Can Create Studios Offer?

Create Studios is a very implementation-based company and that holds true in the Social Media space as well.  So, the main focus of our social media service is to either understand your strategy or help you devise a new one and then actually build something for you.

Facebook for Business - The Facebook Page

As you may know, the core entity for businesses on Facebook is the Facebook Page.  Facebook have made it easier then ever for web developers to leverage what they know (i.e. web development) to create very customised Facebook Pages - which essentially can become a mini-site for your brand within Facebook.

Creating a powerful Facebook Page is SO MUCH MORE than just signing up for a business page and giving your customers a wall, some company information and some photos.  You need to give your customers a reason to keep returning, useful information and the ability to do things they might do on your website from within the Facebook environment itself.  In essence, you need to have people actually 'Like' going to your Page.  

Create Studios will generally recommend integrating other aspects of your digital strategy into your Facebook Page and can offer services such as:

• Logistics: Setting up your page, configuring it and obtaining a vanity url
• Tabs: Essentially the 'pages' within your Facebook Page.  We can create virtually any content or function that you could have on your website within a custom Facebook Tab.  These might include...
• Promotions and offers: Give customers who 'like' your page special content or offers
• Customer Database Signup: Allow customers to sign up for further email communication right through your Facebook Page and have them automatically add to your customer database
• E-commerce: Allow your Facebook customers to browse your product catalogue or even make purchases
• Competitions and Events: Hold Facebook exclusive competitions and advertise your company events on your page.

Twitter for Business

Twitter is often mentioned in the same breath as Facebook when discussing Social Media, but it is a very different platform.  In essence, Twitter is simple a micro-blogging platform - a way to blog 140 characters at a time.

For business, Twitter may require somewhat more commitment from the business to keep momentum going - essentially because you'll need to keep offering new and interesting information to maintain interest from your followers. That being said, with a bit of forward planning it can be easily managed.

Creaet Studios can assist businesses with their Twitter strategy in a number of ways:

• Logistics: Setup and configuration of your account
• Design: Creating a well branded and strategic design for your Twitter Page. 
• Unlike Facebook, Twitter allows for less contrained design in terms of page real estate so a well designed background can really make your page stand out
•  For example, some of our favourites include SitePoint and Coca-Cola.

YouTube Channels

If your business produces video content or it potentially will in the future, a YouTube Channel makes sense.  Of late, YouTube have allowed developers to make significantly customised YouTube Channels such that your business can easily stand out from the pack.

Create Studios can help build a YouTube Channel that goes well beyond the simple design controls that YouTube allows for in their standard settings.  We can assist by:

• Logistics: Setup and configure your YouTube Channel
• Design: Design and build a custom design for your business potentially using a framed solution to make dramatic impacts to the design.
• Some of our favourite Channels include Coca-Cola and a German Bosch company channel.

LinkedIn Company Pages

LinkedIn's target audience is very different than the other platforms mentioned above.  It's a much more professional and networking platform and as such can be perfect for B2B businesses or companies looking to attract a corporate audience.

From an implementation point of view, LinkedIn provides much less design possibilities than the other platforms can.  As such, Create Studios generally assists with helping set up a LinkedIn Company Page and integrating it with other aspects of your digital media content such as your website.

Integration: Don't Implement a Disconnected Social Media Strategy

A social media strategy should always be implemented in context to an overall digital media strategy.  Doing so will retain a strong brand consistency across platforms but will also save you administration time and generally make things much more efficient to manage.

Create Studios can help integrate your social media platforms with your website, email marketing and other online marketing facilities.  For example, Create Studios can:

• Display promotions on your Facebook Page automatically from your website.
• Allow your Facebook Page to register new customers on your customer database
• Track Facebook data on your Google Analytics Account
• Allow your email newsletters to be shared across platforms
• Include Twitter Feeds or LinkedIn Profiles on your website
• Integrate Social Bookmarking on your website

The potential is almost endless.  So, Contact Create Studios and let's discuss how we can help your company.